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1Z0-425 - Oracle Fusion CRM: Sales 2014 Implementation Essentials - Dump Information

Vendor : Oracle
Exam Code : 1Z0-425
Exam Name : Oracle Fusion CRM: Sales 2014 Implementation Essentials
Questions and Answers : 146 Q & A
Updated On : October 19, 2018
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1Z0-425 Oracle Fusion CRM: Sales 2014 Implementation Essentials

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1Z0-425 exam Dumps Source : Oracle Fusion CRM: Sales 2014 Implementation Essentials

Test Code : 1Z0-425
Test Name : Oracle Fusion CRM: Sales 2014 Implementation Essentials
Vendor Name : Oracle
Q&A : 146 Real Questions

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Oracle Oracle Fusion CRM: Sales

SpringCM content Cloud features Streamline profits approaches for Oracle revenue Cloud (Fusion CRM) shoppers | killexams.com Real Questions and Pass4sure dumps

SAN FRANCISCO, CA--(Marketwired - Sep 24, 2013) - SpringCM®, a Silver stage member of Oracle PartnerNetwork (OPN), these days introduced that the business's content material Cloud capabilities have been integrated with Oracle sales Cloud (Fusion CRM). SpringCM's Cloud content material services along with Oracle revenue Cloud offers a single destination for storing, sharing and dealing with content, from conception to completion, on essentially any equipment. The built-in answer gives Oracle sales Cloud clients one-click on entry to revenue-related files, enabling them to improved control content, akin to quotes and contracts, throughout the income method. The built-in answer is now attainable within the new Oracle Cloud industry.

SpringCM will demonstrate the built-in Oracle sales Cloud and SpringCM answer within the Cloud Pavilion at Oracle OpenWorld 2013, September 22-26.

SpringCM and Oracle revenue Cloud Fusion the mixing of Oracle sales Cloud and SpringCM content material Cloud services helps revenue and operations teams get rid of the time-consuming snags in earnings cycles, which can support organizations realize multiplied income volume and velocity. SpringCM combines the benefit-of-use of customer cloud storage functions with powerful commercial enterprise-category content management capabilities designed to put content material to work.

using a full-featured SpringCM folder embedded in Oracle income Cloud, clients can without problems and hastily add and work with current content devoid of leaving Oracle. clients can edit, share and collaborate on content, akin to advertising materials, proposals, prices and contracts, with inside team members and exterior customers and companions. And clients can all the time have probably the most current content with SpringCM's prosperous aid for versioning, try/check in, notifications and designated audit trails and control over who can view and modify content material.

additional aspects encompass:

  • computerized workflows, pushed via SpringCM, for growing and managing files, with checklists to immediately power processes and "circular trip" emails for studies and approvals
  • powerful search capabilities, enabling speedy finds of essential content material
  • Simplified sharing, making it handy to collaborate, internally and externally
  • business-power protection controlling who can view, edit, sync and delete content material
  • "SpringCM ties into Oracle income Cloud for an accelerated and wholly integrated sales and contract management system," said Jonathan Leitner, Senior vice chairman of company building at SpringCM. "Giving sales groups one-click entry to content material makes every little thing sooner and easier -- from contract introduction through negotiation, changes, approvals, signatures, archiving and renewals. Reps can center of attention on potentialities, customers and closing deals, instead of chasing content. With Oracle earnings Cloud and SpringCM, groups can right away and dramatically enrich their income approaches."

    About SpringCM SpringCM is a leader in content material Cloud functions for the commercial enterprise. firms need to do greater than keep and share content material -- they should put content to work to accelerate company outcomes. SpringCM helps global brands and public sector companies -- Google, fb and the Commonwealth of Virginia, amongst others -- remedy content-linked complications that stand within the manner of optimizing revenues, cutting charges, and mitigating chance.

    About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) really expert is the latest edition of Oracle's companion application that gives companions with tools to better improve, promote and put in force Oracle solutions. OPN really good offers materials to instruct and assist really expert advantage of Oracle items and options and has evolved to recognize Oracle's turning out to be product portfolio, partner base and business possibility. Key to the newest enhancements to OPN is the skill for companions to differentiate via Specializations. Specializations are performed via competency construction, business effects, expertise and confirmed success. To discover more consult with http://www.oracle.com/partners.

    emblems Oracle and Java are registered trademarks of Oracle and/or its associates.


    Oracle vs Salesforce: CRM suppliers in comparison | killexams.com Real Questions and Pass4sure dumps

    Oracle is an organization that’s well universal in the world of business aid. It’s noted for products that vigor colossal scale agencies including database utility, the Solaris operating system, and, of course, the programming language Java. Amid all these business items the business additionally presents a customer relationship administration (CRM) platform.

    while not the primary name that involves intellect — that honor belongs to Salesforce — Oracle is still a huge identify if you happen to’re looking for a CRM. Salesforce, in the meantime, is the market leader with a large number of groups singing its praises together with Adidas, Amazon web functions, Toyota, and Spotify.

    but whereas Salesforce works for those a hit agencies the actual query is whether Salesforce or Oracle can work for your company. this text goals to e book you via that choice with a prevalent comparison of both systems. 

    find CRM application on the superior cost for your company With an easy Quote

    Oracle vs Salesforce: professionals and Cons

    Oracle logo

    Oracle CRM

     execs

  • strong commercial enterprise aspects
  • Customizable dashboard
  • enables team file sharing/downloading
  •  Cons

  • researching curve may well be sharp
  • Comparatively excessive fee for low tier carrier plans
  •  professionals

  • Market-main CRM
  • Works with a lot of third-celebration integrations
  • neatly-designed ‘Lightning’ Interface
  •  Cons

  • an important number of elements to learn originally, so appropriate on-boarding is primary
  • Oracle and Salesforce: CRM methods compared

    Oddly, each Salesforce and Oracle chose the equal identify for their core CRM product: sales Cloud. To prevent any misunderstandings we’ll simply seek advice from them as Oracle and Salesforce. there are lots of complementary capabilities on each side corresponding to systems for one-to-one advertising, client provider, all the means up to business useful resource Planning (ERP), however we’ll focus here on both income Cloud products.

    The Sales Cloud Salesforce inbox

    Oracle’s version has all of the standard information information of a CRM: activities, leads, alternatives, contacts, money owed, in addition to analytics and forecasts. It additionally has a dashboard for each member of the earnings team that suggests the precise open deals, a summary of present good leads, a graph of the present earnings pipeline, and the next 10 actions (initiatives) that adult must do. Oracle allows for for personalisation of this part for agencies that want greater or much less information on their dashboard.

    Salesforce presents an analogous dashboard on its domestic tab in the new Lightning interface (as adversarial to Salesforce traditional) that by way of default shows quarterly efficiency, open initiatives, upcoming calendar hobbies, recent opportunities, and suggestions from Salesforce’s clever, automated assistant. once again, the dashboard will also be personalized for every corporations wants.

    Drilling deeper each capabilities make it effortless to manipulate changing leads into opportunities and have that facts reflected on studies, dashboards, and summaries. both have developed-in calendars to track key appointments and conferences, in addition to social networking-vogue inside business feeds where sales team members can submit tips to share with each other.

    One first-class characteristic that Oracle has constructed-in is Lightbox. This function makes it possible for income group members to entry shared presentation information and download them on demand. Salesforce doesn’t offer a characteristic like this by default, however its bright application market, AppExchange, may also have some alternatives that might work.

    Taking a glance on the two interfaces it’s clear that Salesforce has the more modern appear with its Lightning interface. Oracle’s appear is capable ample nevertheless it depends closely on icons and switching screens. Salesforce additionally isn’t reasonably as busy as Oracle’s compact and icon-based mostly interface.

    what is Oracle income Cloud?

    Oracle CX Sales CloudOracle earnings Cloud is the business’s simple CRM with the entire standard features you deserve to support a revenue team. It definitely is available in two models: Oracle CX income Cloud and Oracle CRM On Demand sales. We’re speaking about Oracle CX in this article. One glance on the interface indicates that it is awfully lots an business product, with possibly some appeal to mid-sized groups. beyond sales, for instance, sales Cloud can assist all kinds of suggestions and incentives for significant sales groups similar to estimated compensation particulars, efficiency metrics, and personal advice.

    Oracle sales Cloud is additionally one part of a lots higher whole, comparable to Salesforce. past Oracle sales Cloud, the company has tools for one-to-one advertising, social advertising and marketing, client service, personalised online commerce, and cost quote software.

    Salesforce income Cloud vs Oracle sales Cloud

    Now that we have a fundamental theory of what Oracle and Salesforce are like let’s look at the upsides and disadvantages. First, if you need to stand up and operating correct away then Salesforce is probably the better option. Oracle makes use of a normal commercial enterprise-class infrastructure just to signal-up where you must work via an Oracle consultant to get began. With Salesforce that you can simply check in and get going that identical day with items geared toward startups and small organizations.

    each Salesforce and Oracle do require as a minimum some in-residence administrator assist to support new personnel get familiar with the application, and to personalize the systems on your company’s needs. there are ways round this, of route, however ideally someone to your firm would be in a position to cope with any needs that crop up on either platform.

    What you received’t find with either service is a selected simplicity that you would get with Hubspot or Zoho CRM, two products which are continually stronger applicable to smaller, extra nimble groups that don’t have time for long practising sessions. That’s not to assert that these greater structures are not possible to navigate, on the contrary. they are, although, absolutely loaded with potent equipment. You really need a superb quantity of familiarity with these structures to take knowledge of them and get your cash’s value.

    Salesforce or Oracle – Which CRM Is most appropriate?

    each structures are chock full with powerful equipment, and it in fact comes all the way down to which provider would top-rated suit your team, and its wants. ordinary, a company trying to rise up and moving promptly should still go with Salesforce and its self-carrier signal-ups. if your business is already the use of some Oracle items, besides the fact that children, it could actually make extra feel to go together with Oracle’s edition of revenue Cloud.

    in many techniques these two functions have very an identical capabilities, however the transformations in fee are fairly tremendous. to use Oracle CX earnings Cloud for midsize groups, you’re looking at $one hundred per consumer, per month minimum. Salesforce pricing can get that excessive as well, but there are decrease tier expenses that birth at $25 per person, per thirty days for teams of less than 5, or $seventy five per person, monthly for the lighting fixtures skilled tier. if you want Salesforce’s extra superior facets and customizability you’d should stream as much as the commercial enterprise pricing tier the place Salesforce starts off to suit or exceed Oracle’s pricing.

    each Oracle and Salesforce present effective functions, but the surest way to find a CRM that’s right for you is to get a customised quote. click the Get Quote button above to get hold of proposals from loads of CRM suppliers that keep in mind your business’s selected wants.

    examine costs on leading CRM Suppliers With a Quote today


    Oracle disappoints for Q1 as salary boom slows | killexams.com Real Questions and Pass4sure dumps

    Mark Hurd, CEO Oracle

    internet profits was up 6% to $2.three billion, however that become concerning the simplest good information to come out of Oracle’s Q1 numbers the day before today, with Wall highway pushing down on the percentage cost of their wake.

    salary for the quarter turned into $9.2 billion, up just one p.c year-on-year. the usage of its new reporting categories, Cloud features and Licence help confirmed 12 months-on-year boom of 3% to $6.6 billion, whereas Cloud and On Premise profits fell three% yr-on-yr to $867 million. That’s the 2nd consecutive quarter of decline following a 4% drop in Q418. Hardware revenue fell four% to $904 million.

    Add to that a tremendously cautious outlook for the following couple of quarters of growth of between zero and 2% and Wall street’s downer on the inventory isn’t hard to explain. That left CEOs Mark Hurd and Safra Catz and Chief know-how Officer Larry Ellison trying to push an upbeat tone throughout the post-outcomes analyst conference call.

    ERP focal point

    Ellison narrowed in on Cloud ERP as being one of the two strategic items for Oracle, the other being the self reliant Database. He boldly brought up:

    Oracle is already number one in ERP cloud market share with over 20,000 Fusion and NetSuite purchasers. clients are buying Fusion ERP to exchange their current SAP on-premise ERP programs. And customers are purchasing Fusion ERP to replace their existing Workday Cloud ERP system. ERP is the greatest section in the utility business. continuing our fast growth in Cloud ERP market places Oracle neatly on its technique to fitting the realm’s largest SaaS purposes business. That’s our approach and existing market position within the SaaS layer of the cloud.

    really, it’s NetSuite ERP that’s the big contributor here. NetSuite shoppers now quantity 15,000, while Oracle’s home-grown Fusion ERP has round a third of that on 5,500. Hurd picked out NetSuite as having had “a fabulous quarter”.

    NetSuite’s efficiency become basically another vivid spot, with revenues up 26% and bookings up 40%. NetSuite is now stated to contribute  annualized salary of around $800 million to the wider Oracle balance sheet.

    Hurd argued that NetSuite has benefitted from becoming part of the Oracle mothership, claiming it become:

    …variety of the best of NetSuite and better of Oracle combined… consider the management group in NetSuite has executed a good job. Our attrition is down. We’ve also been capable of complement the NetSuite income company, with our usual recruiting, our natural faculty hires. and admittedly, they’ve finished a stupendous job incubating them, absorbing them and getting them productive. They likely wouldn’t have completed this as a public enterprise as a result of short-time period quarterly revenue per share requirements. We invested in them.

    Hurd additionally highlighted some ERP wins from the first quarter, citing AirBnB , Santander client and Fedex. Of the latter, he observed:

    FedEx is…a standard Oracle person. They bought a company referred to as TNT in Europe that became an SAP consumer, and they're now going to standardize all of their ERP on Oracle Fusion ERP. moreover that, they purchased Payroll from us within the quarter. They happened to be a Workday HCM client, however purchased Payroll from Oracle. here is one of the vital colossal transactions we’ve had over a route of a few massive transactions, however a extremely strategic and critical one, with a alternative of SAP as a mixture of a migration of an current Oracle consumer.

    Databases and Amazon

    On the database entrance, Ellison back to a well-recognized meme of Oracle being the platform for most of its competitors:

    The Oracle database is so plenty stronger than other databases. Even our largest competitors use it to run their companies. Salesforce.com uses Oracle to run their sales Automation Cloud. SAP makes use of the Oracle database to run their cloud capabilities and virtually all their on-premise clients. Even Amazon makes use of the Oracle database to run most of their enterprise.

    And on the Amazon saber-rattling that’s turn into the newest battle-cry, Ellison referred to:

    today, we could be behind Amazon in infrastructure market share, but we are way ahead of Amazon in cloud infrastructure know-how. We think for you to enable us to gain market share in infrastructure within the cloud very, very all of a sudden.

    That pointed out, he did concede that Amazon changed into a troublesome competitor:

    Now, there could be a reason you make a decision to use a database [that is] now not pretty much as good. if you’re dedicated the Amazon cloud and you’re getting loads of stuff on the Amazon cloud and Amazon sells Redshift or Amazon sells a number of distinct databases…So, individuals inform I’m going to make use of whatever Amazon has in the cloud. And there a few individuals do that. And that happened to us in the old technology when lots of people selected to make use of Microsoft’s database since the content material was with ease accessible with windows. So, we do see that. We’re now not the most effective database around.

    although, in terms of technology, in case you need the maximum performance, in case you need the optimum reliability, if you need the maximum safety and in case you desire the lower can charge, the efficiency translates into charge. The rationale the Oracle database is an awful lot more cost-effective than the Amazon database is as a result of Amazon expenses per minute. We charge per minute. If we can do greater in a single minute, twice as an awful lot in a single minute than they could, we’re half the expense.

    fighting words and antique Ellison, however universal it became a convention call that wasn’t in a position to convince Wall highway, at the least within the short time period. Hurd then again insisted that there are factors to be bullish:

    Our crew right here at Oracle believes their fate is to win each deal..they believe that we’re going from a expertise standpoint to be able to win essentially every deal. And that’s the angle we go into with this…self belief on my aspect is in fact high, suggests up in our pipeline and our outcomes.

    My take

    Hurd and the exec group did their gold standard to be ‘glass half full’, however their position wasn’t helped via the new reporting categories which render the cloud numbers opaque at a time when there’s a category motion swimsuit involving allegations around cloud sales.

    investors may additionally even have been rattled by way of the recent departure of Thomas Kurian, President of Product construction, on prolonged leave. Nothing a lot was cleared up about how lengthy he can be absent, with Hurd purely announcing when precipitated:

    Thomas is an outstanding guy, works difficult. He’s taken a wreck and we expect him back.

    typical, no longer the top-quality delivery to Fiscal 19 by using any manner of ability. Catz spoke of improved performance within the 2nd half of the year. Wall street might be protecting a close eye out. Getting self assurance levels up there's the priority now.

    photograph credit score - Oracle/YouTube

    Disclosure - At time of writing, Oracle, Salesforce and Workday are premier partners of diginomica.


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    Oracle Fusion CRM: Sales 2014 Implementation Essentials

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    Salesforce - Overvalued And Not Significantly Diversified | killexams.com real questions and Pass4sure dumps

    No result found, try new keyword!Salesforce's flagship subscription product generates 93% of sales. Several large players are moving into the CRM space and a poorly diversified ... Saleforce’s largest competitors include Microsoft, O...

    xTensegrity Joins NetSuite Alliance Partner Program to Deliver NetSuite Cloud ERP Tailored for Advertising, Media and Publishing Firms | killexams.com real questions and Pass4sure dumps

    TMCNet: xTensegrity Joins NetSuite Alliance Partner Program to Deliver NetSuite Cloud ERP Tailored for Advertising, Media and Publishing Firms

    xTensegrity Joins NetSuite Alliance Partner Program to Deliver NetSuite Cloud ERP Tailored for Advertising, Media and Publishing Firms

    NEW YORK, Aug. 3, 2017 /PRNewswire/ -- xTensegrity, a leading ERP consulting and integration firm for advertising and media firms, and Gold level member of the Oracle Partner Network (OPN), announced today it has joined the NetSuite Alliance Partner Program. The partner relationship with Oracle NetSuite allows xTensegrity to expand its offerings with NetSuite cloud ERP to meet the growing demand for cloud solutions among the company's mid-market clients across advertising, media and publishing industries.

    Tailored for Agencies

    Since its founding 20 years ago, xTensegrity has helped scores of mid-market companies realize the business benefits of implementing end-to-end ERP applications. xTensegrity will leverage its industry domain knowledge, Oracle ERP expertise and the NetSuite SuiteCloud Development Platform to implement, configure, integrate and extend NetSuite Cloud solutions.

    "For over 12 years we have driven measurable value for media and advertising agencies, deploying and supporting ERP solutions for firms like JWT, Euro RSCG, Katz Media, RAPP, Select World, LIVESTYLE and Function(x)," said Madhu Madhavan, CEO & Chief Brand Officer at xTensegrity. "Our combination of best-practice based methodologies, deep expertise with agency business models, workflows and processes, and extensive experience migrating from on-premise ERP to NetSuite gives us a distinct advantage to maximize business value to our clients. We are excited to deliver that value to a greater number of agencies by partnering with NetSuite's outstanding Alliance Partner team."

    "We are thrilled to welcome xTensegrity as an Alliance Partner," said Craig West, Vice President of Channel Sales at Oracle NetSuite GBU. "Partners like xTensegrity play a key role in implementing and enhancing ERP and CRM systems globally for our customers in media, agency and professional services verticals. Combining xTensegrity's ERP and industry expertise with NetSuite's rich functionality and scalability will greatly benefit companies in the market for Cloud ERP."

    SelectWorld, a global fashion and beauty digital agency, i one of xTensegrity's longstanding clients. In 2014, xTensegrity completed the initial NetSuite deployment. Nathalie Piquionne, Global CFO based in SelectWorld's New York City office, commented: "As we expanded our global client base, we outgrew our legacy back-office system. We were looking for a solution to give us greater flexibility to track and manage client programs delivered by our teams across multiple locations, as well as more granular visibility into different projects and accounts. After a thorough search, we selected xTensegrity for their deep experience working in the advertising space, their broad experience migrating ERP solutions to the Cloud and the team's proximity to our offices. In addition to a fast and cost-effective deployment of the NetSuite solution, xTensegrity continues to provide highly responsive ongoing services to enhance our capabilities and has helped us fill essential roles with their expert resources."

    About NetSuite Alliance ProgramThe NetSuite Alliance Partner program provides business transformation consulting services as well as integration and implementation services that help customers get even more value from their NetSuite software. Alliance Partners are experts in their field and have a deep and unique understanding of NetSuite solutions. NetSuite provides Alliance Partners with a robust set of resources, certified training, and tools, enabling them to develop expertise around specific business functions, product areas, and industries so they can efficiently assist customers, differentiate their practices, and grow their business.

    About Oracle NetSuite Global Business UnitOracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world's first company dedicated to delivering business applications over the Internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

    About OracleThe Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

    About xTensegrityxTensegrity enables advertising, media and professional services firms to quickly and cost-effectively migrate critical business applications and data to the Cloud, providing richer functionality, delivering greater agility, reducing risk and creating a superior user experience. xTensegrity employs its proprietary methodology to deliver tailored NetSuite solutions that help agencies to optimally manage their resource management and revenue cycle processes. xTensegrity also provides high quality and cost-effective staffing services for full and part-time roles in IT, creative, field and other essential functions. xTensegrity serves clients globally from its offices in North America, Europe and India. For more information, please visit www.xTensegrity.com.

    TrademarksOracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

    CONTACT: Madhu Madhavan, madhu.madhavan@xtensegrity.com

    View original content with multimedia:http://www.prnewswire.com/news-releases/xtensegrity-joins-netsuite-alliance-partner-program-to-deliver-netsuite-cloud-erp-tailored-for-advertising-media-and-publishing-firms-300499047.html

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    Most Powerful Voices in Security | killexams.com real questions and Pass4sure dumps

    By Jim Kaskade

    Article Rating:

    September 8, 2011 02:50 PM EDT

    Reads:

    67,106

    The security community has a growing number of influential and important people, especially as the industry rises to meet the need to address more advanced security threats, such as targeted attacks. But how does a company in the security industry truly identify the influential people? And then once identified, how does one use influential voices to help promote their brand? In this study, we answer the first question - how to identify the most powerful voices in your industry, focusing on the security space, and as part of this we provide you a list of people to follow for the best, most up to date information, and who have the loudest voices to help help carry some of your key messages. In a future study, we will discuss how to further exploit that knowledge to market your brand.

    As executives in a fast-changing and social world, many of us struggle with the ability to have our voices heard by our target customers, especially as news in our industry is gaining more attention (e.g. a "hot space"). You would think that if you were a part of an emerging category, that people would pay attention to you. However, getting above the "noise" is a problem for some companies.

    Until now we've found ourselves using traditional and often ineffective marketing and sales tools. With firms like Radian6, Eloqua, Marketo and the like, CMOs are being presented with new ways of leveraging social networks to understand, target, and reach their markets.

    According to leading researchers, some individuals in your target industry have greater influence than others, holding a virtual megaphone powered by their social graph. The term "social graph," coined a few years ago by Facebook CEO, Mark Zuckerberg, is also referred to as the "open graph," and is used to describe an aggressive initiative to connect the dots between the relationships and associations built on Google+, Facebook, Twitter, Linkedin, Foursquare, other public social networking services, and emerging private enterprise social networks like Salesforce's Chatter, Yammer, and others. Emerging companies like Klout also use the open graph to measure the number of people you reach, how much those people amplify your message, and ultimately the strength of your network.

    When you look at established industries like Security, more well-known people, like executives of incumbent security companies, are considered the influencers, while others who are less known exist in niches in the blogosphere or in newly formed circles. Examples of niche groups might include the Cloud Security Alliance, or U.S. congressman Mac Thornberry's Cybersecurity Task Force. You can argue that some people in these niche groups might not even be considered security "experts" or "thought leaders". However, by being associated with an area which is highly visible from a security perspective (e.g. cloud), their voices can still carry significant weight.

    Our thesis is that these smaller groups in security can have the most powerful voices. Collectively; however, ALL these groups consist of a number of the most vocal, most followed and re-posted commentators in the security community today. If you are involved in security (as a new startup or an established player), there are a select number of people you need to know.

    In compiling our ranking of the Most Powerful Voices ("MPV") in security, we took advantage of concepts similar to Google PageRank for people, working with researchers and thought leaders such as Mark Fidelman (see "The Most Powerful Voices in Open Source").

    The metrics needed to measure both broadcast power and profundity were identified through a number of studies performed across several industry categories. Although there have been many advancements in the area of social marketing, the work presented here still requires techniques not yet offered by any single social graph tool available today.

    The MPV formula is based on "reach" by examining the number of followers and buzz an individual has on sites like Google and Twitter. We then determine how much impact an individual has with their followers and subscribers. We ask questions like: If you have a twitter account, how often are you uniquely referenced, or retweeted? How much buzz is created around your blog posts, tweets, Quora answers, Linkedin groups, and other messages? How often is an individual referenced in the blogosphere?

    Top Executive Voices in SecurityThe MPV formula illustrates how much additional broadcast power an individual has versus an average active person (defined later). For example, Eugene Kaspersky, CEO of Kaspersky Lab, has 5,035 times more broadcast power reach than the average person, while Enrique Salem, CEO of Symantec, has a respectable 855 times more broadcast power than the average person. At the surface, security executives are good targets when searching for powerful voices. However, most, if not all, powerful executives are governed or constrained on what they can say. You won't find CEOs of publicly traded companies providing transparent dialog about their opinions on controversial topics (although Leo Apotheker, CEO at HP, may prove me wrong on one or both of these points). In addition, it's quite difficult to get executives to speak on your particular topic, or about your brand. [Note: We included Ex-CEO from McAfee, David DeWalt, because we assume we'll hear of his next high-profile placement and we can update the company then].

    Top Media/Blogger Voices in SecurityThen there's the power of active security bloggers like Bruce Schneier ("Schneier on Security") who has a voice which is 8,252 times the average. Yes, that's more than Eugene Kaspersky! Why? Because he's willing to speak his mind on topics where people want transparent and insightful perspective. Also, a dialog can occur between the average person and a blogger. It's easier to reach even the most well known bloggers or editors of news and media properties.

    Top Voices in Cloud and SecurityWe looked at the top 100 voices in cloud computing and searched for those discussing security. Some voices were found to be as high as 5,700 times the average person. As an example, Reuven Cohen, founder and CTO of Enomaly, may not be solely focused on the security industry, but security is the number one issue when it comes to cloud adoption. So why is Reuven's voice stronger than Eugene Kaspersky? We speculate that this is based on the fact that Reuven is a very ungoverned and vocal voice at an early-stage startup, and that the audience for these voices may assume that startups generally help define the trends and direction of the industry.

    Top Government Leaders and SecurityWe debated whether to include government officials due to their more general public following. Government leaders have a much different audience than those following security executives. However, many government officials are actively involved in security. For example, Susan Collins, who is a ranking member of the Homeland security and Governmental Affairs Senate Committee, is a co-author of comprehensive cybersecurity legislation, which resulted in much debate in prominent media outlets such as Forbes and the Washington Post.

    In addition, as we searched for people who are addressing topics in cyber security, we found people such as U.S. Representative for California's 49th congressional district, Darrell Issa and, of course, the 30th Deputy Secretary of Defense, William Lynn III, who currently maintain voices 31,195 and 25,935 times that of the average person, respectively.

    Therefore, we ultimately decided to include government officials because when they communicate they generate a lot of attention.

    Chief Information Security OfficersOur survey of over 100 CISOs resulted in the top 10 voices exceeding 1,300 times  that of the average person (e.g. See Mandiant CSO, Richard Bejtlich, and Facebook CISO, Joe Sullivan). CISOs or CSOs are prominent figures in the enterprise now. With the rise of advanced persistent threats (APTs), these executives are under growing pressure to lock down their company's intellectual property. In our recent discussions with several Fortune 100 CISOs, some believe there are several APTs lying dormant and undetected in their enterprise today. Look at the recent example of a highly sophisticated and targeted attack on Google's corporate infrastructure originating from China that resulted in the theft of intellectual property back in early 2010.

    Therefore, when CISOs transparently talk about their findings (which may not happen often due to security reasons!), people will listen (see Yahoo! CISO, Justin Somaini's, survey on Information Security Function, Governance and Risk Management, Culture and Communication, Metrics and KPI's).

    Security AnalystsLastly, we surveyed over 75 of the top security analysts with the top 10 having voices which ranged from 347 to 710 times the average person. This is no surprise when you see analysts like Gartner's Neil MacDonald openly discussing sensitive topics like what RSA did wrong following the SecurID breach earlier this year.

    The Most Powerful Voices in Security

    (see the table below infographic for #1-#100)

    Most Powerful Voices in Security

    The Rest of the Top 100

    Keep in mind the rankings are relative to the others on the list. That means everyone on the list has a much higher criteria impact than the average active person. Also, note that most of the dimensions that make up the MPV are from the past 90 days.

    Rank

    Most Powerful Voices In Security

    MPV Score

    1

    Darrell Issa

    1,405,336

    2

    William Lynn III

    1,168,351

    3

    Bruce Schneier

    371,731

    4

    Brian Krebs

    261,450

    5

    Reuven Cohen

    257,846

    6

    Eugene Kaspersky

    226,808

    7

    Graham Cluley

    224,717

    8

    Susan Collins

    212,000

    9

    Werner Vogels

    210,574

    10

    Christofer Hoff

    122,306

    11

    Jeremiah Grossman

    104,862

    12

    Richi Jennings

    100,294

    13

    James Hamilton

    80,600

    14

    Jeff Jones

    75,658

    15

    Richard Stiennon

    73,186

    16

    Stephen Foskett

    72,678

    17

    Kevin Poulsen

    72,158

    18

    Dana Gardner

    67,704

    19

    Robert McMillan

    66,140

    20

    Sramana Mitra

    59,920

    21

    Richard Bejtlich

    59,761

    22

    David Harley

    57,098

    23

    Paul Miller

    56,050

    24

    Dino A. Dai Zovi

    53,015

    25

    Bret Hartman

    49,820

    26

    Lenny Zeltser

    48,171

    27

    Paul Henry

    43,185

    28

    Brian Gracely

    42,800

    29

    Alex Williams

    42,105

    30

    Chris Wolf

    41,252

    31

    Simon Crosby

    40,124

    32

    Enrique Salem

    38,520

    33

    Kim Zetter

    37,496

    34

    Dan York

    37,474

    35

    Krishnan Subramanian

    35,901

    36

    Lori MacVittie

    35,661

    37

    Todd Gebhart

    35,330

    38

    Tyler Shields

    34,912

    39

    David Kravets

    33,481

    40

    Andrew Hay

    33,136

    41

    Jay Radcliffe

    32,285

    42

    Neil MacDonald

    32,000

    43

    Branden Williams

    31,810

    44

    Rich Mogull

    31,131

    45

    Dr Anton Chuvakin

    31,088

    46

    Dave Hansen

    30,900

    47

    John Pescatore

    29,650

    48

    Tim Wilson

    29,430

    49

    David DeWalt

    28,930

    50

    Scott Stewart

    28,295

    51

    David Lacey

    28,020

    52

    Bernard Golden

    27,181

    53

    Patrick Murray

    27,010

    54

    Dan Goodin

    25,880

    55

    Derrick Harris

    25,251

    56

    Avivah Litan

    25,180

    57

    Matt Flynn

    24,314

    58

    Abhishek Singh

    23,610

    59

    Mac Thornberry

    22,950

    60

    Tom Ritter

    22,310

    61

    Scott Charney

    21,850

    62

    Siobhan Gorman

    21,120

    63

    Ellen Rubin

    20,862

    64

    W. Mark Brooks

    20,730

    65

    Greg Young

    20,666

    66

    George Kurtz

    20,615

    67

    Andrew Storms

    19,130

    68

    Bob Blakley

    18,540

    69

    Joe Sullivan

    18,120

    70

    Mike Murray

    17,922

    71

    Brian Babineau

    17,913

    72

    Jessica Davis

    17,790

    73

    Rob Rachwald

    17,590

    74

    Dustin Amrhein

    17,116

    75

    Mike Rothman

    17,047

    76

    Luther Martin

    16,910

    77

    Steve Ragan

    16,790

    78

    Jon Oltsik

    16,723

    79

    Tony Palmer

    16,510

    80

    Eric Hall

    16,204

    81

    Ian Glazer

    15,884

    82

    Robin Wilton

    15,644

    83

    Jim Reavis

    15,584

    84

    Colin Watson

    15,560

    85

    Phil Wainewright

    15,551

    86

    Lauren Whitehouse

    15,237

    87

    Kevin L. Jackson

    15,130

    88

    Tom Cross

    15,030

    89

    Earl Perkins

    14,530

    90

    Ignacio M. Llorente

    14,429

    91

    Mark Diodati

    13,910

    92

    Barton George

    13,898

    93

    Chirag Mehta

    13,808

    94

    Eva Chen

    13,600

    95

    Dan Blum

    13,180

    96

    Jay Heiser

    13,120

    97

    Mark McLaughlin

    13,050

    98

    Byron Acohido

    13,026

    99

    Nikolay Grebennikov

    11,360

    100

    Kevin Kampman

    9,600

    Our study included over 140 security company executives, 320 bloggers and people in media, 100 of the top people in cloud computing, 30 people involved in specialized organizations like IBM's X-Force, over 20 government officials, over 130 leading CISOs, and 75 industry analysts from notable firms such as Gartner, IDC, Forrester, ESG, and others. In total we researched over 800 people.

    Please note that our ranking is not the final word on the subject, but the beginning of a discussion. For example, a Director at Symantec (who will remain anonymous) assisted us in double-checking our work, and couldn't help but be of the opinion that Enrique Salem, Steve Trilling, and Rowan Trollope belong as 1-3 on every list (lol). So why isn't Michael DeCesare or George Kurtz from McAfee on the list? Eva Chen from Trend Micro? Harriet P. Pearson, Nick Coleman, or Phil Neray from IBM? Did we miss anyone? You maybe? What did we get wrong? Please give us your thoughts by commenting below.

    Other MPV Criteria

    Must be an active social media individual now (Buzz metrics were taken from last 90 days).

    We included corporate twitter accounts only when it was clear that it represents the voice of the individual.

    They are known to speak on topics within the security community.

    We removed irrelevant hits where necessary such as those for similarly-named individuals.

    We're defining the average active person as an active Internet user with an average level of impact, influence and use of social tools.

    Next Steps

    Are you wondering why some people made it on the Top 100 when they have less to do with security than others who didn't make the list? We hypothesize that a strong voice (who may not be a security expert) can actually speak to an audience who does care about security. In this case, they may be more useful than a week voice (who is an expert). Sure, we want to follow the experts and thought leaders to gather further domain knowledge, trends, and vision. But lets take the use case where you would like to challenge the status quo on a security topic....say, in the cloud computing space. Do you engage Eugene Kaspersky on the topic? Maybe.  But maybe you also engage Paul Miller. In a future study, we will discuss how to further leverage your network of influencers.

    Be Proud If You Are In a Top Category

    Are you one of the "Most Powerful Voices in Security"?

    Add a note or a badge (below) to your website or blog to let people know that you are one of the most powerful voices in the security community.

    Follow some of the more vocal security voices by automatically adding our twitter list here.

    Jim Kaskade currently leads Janrain, the category creator of Consumer Identity & Access Management (CIAM). We believe that your identity is the most important thing you own, and that your identity should not only be easy to use, but it should be safe to use when accessing your digital world. Janrain is an Identity Cloud servicing Global 3000 enterprises providing a consistent, seamless, and safe experience for end-users when they access their digital applications (web, mobile, or IoT).

    Prior to Janrain, Jim was the VP & GM of Digital Applications at CSC. This line of business was over $1B in commercial revenue, including both consulting and delivery organizations and is focused on serving Fortune 1000 companies in the United States, Canada, Mexico, Peru, Chile, Argentina, and Brazil. Prior to this, Jim was the VP & GM of Big Data & Analytics at CSC. In his role, he led the fastest growing business at CSC, overseeing the development and implementation of innovative offerings that help clients convert data into revenue. Jim was also the CEO of Infochimps; Entrepreneur-in-Residence at PARC, a Xerox company; SVP, General Manager and Chief of Cloud at SIOS Technology; CEO at StackIQ; CEO of Eyespot; CEO of Integral Semi; and CEO of INCEP Technologies. Jim started his career at Teradata where he spent ten years in enterprise data warehousing, analytical applications, and business intelligence services designed to maximize the intrinsic value of data, servicing fortune 1000 companies in telecom, retail, and financial markets.

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